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Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

As evidenced above, there are some seriously good sex toys under $100, like the Fleshlight Turbo Blowjob Simulator and Blush Wellness Purple Geo geisha ball silicone butt plug with diamond C-Ring). Vibrating toys, such as vibrating sleeves and wands, provide additional stimulation to the penis during both solo and partnered play. Sex toys, especially men’s sex toys, have evolved way behind cock rings and basic masturbators. These days, there are toys for every flavor of sexual interest and activity. No doubt, that can make it challenging to know which ones are worth the money (and which are crap). Below, we put together this list of the best sex toys for men, many of which we tested personally.

Whether you're exploring solo or with a partner, CVS offers a variety of vibrators and other toys to help elevate your sexual experiences and satisfaction. Explore top brands and products to find the perfect sex toy for your needs. Renowned for sleek design and user-centric approach, TENGA promotes sexual health and destigmatizes solo play.

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In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.