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The China sex toys market held the largest revenue share in Asia Pacific in 2023. This is attributable to the presence of OEM sex toy manufacturers in China. Domestic manufacturers in the country are launching innovative products with advanced technology to stay competitive in the market, as China is the major exporter of sex toys. Regulations can have a significant impact on the industry, influencing various aspects such as product safety, marketing, distribution, and overall market dynamics. The impact can vary across different regions and countries due to variations in cultural attitudes, legal frameworks, and societal norms.

When Charles Goodyear accidentally discovered how to vulcanize rubber, he revolutionized the car world and the sex toy industry. The vulcanization process made rubber more robust and durable and was eventually used to produce condoms, dildos, alien wolf phallus 35 and other sex toys. Once you’ve decided which direction you’d want to go in, begin with a toy that will allow you to explore and be playful.

If you’re planning to use it to peg, opt for a slim, texture-free dildo, like the Tantus Silk small (or medium) dildo. We're grouping these three together since they’re all for impact play, but they are all very different devices. A flogger is a multi-tailed scourge (like a whip/lash) that's typically made of soft leather. A paddle is, well, a paddle, and it’s often made of leather or wood. A crop is just like a riding crop (i.e., the one used with horses), and it's often made of leather.

In particular, adult forums are an excellent place to purchase media buys. 92 percent of people say they trust word-of-mouth recommendations from friends and family over any other type of advertising. For this reason, referral marketing remains an extremely effective form of marketing.

Current conversations about sexuality tend to focus on sexual wellness and self-care. There’s also a feminist thread in conversations discussing sexuality from an equality stance. For example, the term "orgasm gap" was coined to describe the disparity between the sexes in orgasms experienced. You might consider these trends when brainstorming your business branding. However, as generations continue to redefine what sex means to them, the branding options continue to change. With the rise in sextech start-ups, conversations may shift to focus on forward-thinking, tech-savvy solutions to pleasure.

Brontë is currently the Director of Marketing at PaymentCloud, a merchant services provider that offers business solutions for companies in all industries - no matter the risk. Today, you can build a website and sell sex toys from the comfort of your home. However, there are a few real-world tasks you must check off alongside the launch of your website. You’ll want to register your business with the proper federal, state, and local entities, as well as register for state taxes. There’s also a long list of applications you’ll need to complete, including those for an EIN, business license, and necessary permits.

You can control the device using the We-Vibe app or the included remote, so you don't have to reach down and seek out a button while using it to cycle through the different modes and vibrations. When using solo, I preferred the remote so that I didn't have to look down at my phone, which, ideally, I try to forget during sex. The app is great for partner play, as the toy can be controlled from anywhere. Sex toys are here to help you relax, de-stress, and feel pleasure. But sometimes, you don’t want to fuss with controls or buttons while trying to get fully immersed in the moment. That’s where hands-free toys come in to provide blissful, uninvolved delight.